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Beware! Optimistic Product Manager Serving “Kool-aid®”.
A marketing friend recently blogged about Sr. Management relying on a product manager’s overly optimistic PowerPoint summary of the research on a concept for which new product development was based,...
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When was the last time you checked your mix of project types?
Why identify your project types? Recognition that most organizations have a mix of different types of projects being worked on by product managers, R&D, engineering, marketing etc., is important to...
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Is your brand marketing thought up or thought through?
Reblogged from channelinstincts: The key difference between being “thought up and thought through” is to be: Driven by insights Obsessed with creativity and innovation Built on the foundation of a...
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Focusing the Fuzzy Front End of New Product Development
Your new product development team has time constraints and has to make decisions on a project, but marketing does not have enough information on the size of the market, the customer requirements, or...
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10 product marketing blogs you need to read
INSIGHTOVATION.COM:Thanks Greg. Test. Learn. Grow. Share. You are making us all better! Originally posted on Channel Instincts: Find insight and benefit from the thought-provoking blogs of these...
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Innovators! You want bigger, better, bubbles!
Product and innovation managers! You are falling short of your goals, yet you are effectively and efficiently conducting your gated projects and you are analyzing and optimizing your portfolio...
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Does Your Portfolio Team Feel Like a Fight Club?
Is Everyone Fighting for Resources? 6 Steps to Better Portfolio Management 1. Have a standing cross organizational portfolio team: A Portfolio Analysis and Recommendation Team – ‘PART’ with a...
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Within Product Plans, Content Marketing Often Overlooked
I have been a long-time user of the Integrated Marketing Plan and the resulting Integrated Marketing Calendar. I came across this blog post written by Jacob Warwick in May, 2015, on Percolate.com. I...
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